About Me
I've worked at the intersection of sports, business and real estate for more than 20 years specializing in strategic communications, digital content marketing, public relations, message development and crisis communications.
As a former journalist, I know what makes news and how to use PR and digital content to maximize your brand through trust+credibility.
what i offer
PR Strategy
You can’t turn PR on and off. A comprehensive strategy will increase brand awareness and maximize opportunities.
Media Relations
Earned (or free media) gives you instant credibility and extends your brand to new audiences.
Digital Content Marketing
Elevate your brand through digital content marketing, thought leadership, speaking engagements, podcasts and bylined articles.
media successes
Colorado Business Journal: Real Capital Solutions Acquires $188M Medtronic
Multihousing News: Pearlstone Breaks Ground on Austin Condo
Dallas Morning News: DFW builders sell record number of homes in spring
Austin Business Journal: Housing Wrap: Taylor Morrison, other builders working
Houston Chronicle: Australian energy company to build world’s fastest
Barrons: Meet At Home Group, the Anti-Amazon
case studies
DRIVING SALES AT WINDSONG RANCH
PMG worked with master developer Tellus Group, and a host of volume and custom home builders, to drive awareness of Windsong Ranch, a lifestyle master-planned community in Prosper, Texas.
We led local and regional outreach efforts and worked with the developer, builders and architects to build excitement around the opening by highlighting the community’s numerous lifestyle amenities. The homes came online just as Toyota announced its relocation to Plano and competition for buyers was high.
The grand opening received more than 1 million media impressions from news outlets across the country including Dallas Business Journal, GlobeSt.com, Dallas Morning News, and ABC. The community went on to receive numerous awards. Today, Windsong is known for being the most popular master-planned community in North Texas and recently added a Crystal Lagoon, which we also helped launch to the public.
case studies
MEDIA & PUBLIC PERCEPTION FOR LEVI’S STADIUM
PMG was hired to launch the media relations campaign for the stadium to support sales of suites and premium seats, which would be used to finance the team’s portion of the deal. NFL owners also had to approve $200M in G-4 financing.
The debt financing component was nuanced and complicated, but we were able to simplify the deal for the media and received major coverage in USA Today, Reuters, NY Times, and Silicon Valley Business Journal.
PMG also managed media relations for the construction of the stadium. In total, we garnered $177M in earned media coverage.
case studies
BUILDING 3X BRAND AWARENESS FOR PUBLIC RETAILER
At Home’s CEO retained PMG to devise and execute a strategic communications roadmap to improve financial PR, consumer PR and executive visibility, as well as crisis and reputation management.
Over a period of five years, PMG elevated the company’s awareness by 3x through developing robust media campaigns including four financial media tours for the CEO.
Results included coverage with national broadcast and print media, such as CNBC, Wall Street Journal, TODAY Show, Bloomberg, and Yahoo! Finance.
We also managed PR for all store openings as the company grew from 140 stores to 260 currently.
what they say
“The reason I use Carey for my PR is because I trust her. Trust is not given, it is earned.”
commercial real estate developer
“Carey is such a pro. I don't know how she does it but I wouldn't trust anyone else with the media.”
Retail CeO
“We had a fantastic launch and could not have done it without Carey’s PR expertise. I’ve never had that amount of press before.”
mAster-planned developer
Clients Have Been Featured In:
Let's collaborate.
email me:
give me a call:
(214) 914-1157
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